Recycling report

A new report by Nespresso on consumer attitudes to recycling has been released to identify opportunities to close the gap between official and self-reported recycling rates. The results found that despite 98% of Brits having high intentions to recycle and 70% claiming to recycle every day, official statistics highlight a gap between intention and reality with only 44% of waste being recycled across the UK. In order to help consumers to meet their aspirational goals, it’s important to look at what can be done to help increase recycling rates. The report identified consumer recycling confusion, highlighting a need for better…